Monday, 12 March 2012

Flying the flag

As part of our efforts to promote Surf Action and ultimately help and support our combat veterans, myself and Rich took delivery of our new logs and are so stoked. The two boards, shaped by Rob Wright and glassed and finished at Seabase in Newquay will certainly create some conversation about our charity and if they simply achieve this then its a bonus. The following is a press release written to explain more:

Surf Action proudly announces a collaboration of local businesses.

Surf Action the St Buryan based military charity is very proud to announce a collaboration of Cornish businesses that will have wider benefits in today’s tough economic climate. Surfboard shaper Rob Wright of Slide 65 Surfboards kindly agreed to donate his time and skills to create two unique longboards and Seabase general manager Pani Bundy then generously offered the materials and finishing skills of his team based in Newquay.
Surf Action Director Russ Pierre says “These boards have been designed to be a focal point for promotion of each business; not only will they help create awareness of Slide 65 and Seabase but also a talking point for Surf Action and the work we do supporting Combat Veterans, and the benefits of surfing to those with mental health problems or physical injuries”.
Rob Wright commented "I have embraced hand-shaping these boards for Rich and Russ to show my support, for their dedication, helping veterans find a better life through surfing."
Jennifer Macdonald says “Seabase UK is very proud to announce our support in 2012 for the Cornwall based charity 'Surf Action'. Both Surf Action and Seabase will have the strong connection of being founded and managed in Cornwall and with surfing at the very heart of both. Seabase finished the surfboards for Surf Action at its factory in Newquay and we hope that our support will assist this well worthy cause and attract even greater attention and awareness from the public."
Seabase have generously offered a large discount on all their Custom boards and accessories to all serving military personnel and veterans as part of a loyalty scheme being developed by Surf Action. Other companies have also offered discounts and Surf Action is working hard to attract more to offer their support. Russ says “we have veterans who use art, sculpture and photography as therapy, one rebuilds old cars and others enjoy Tai Chi, we’re looking for companies to sign up to our loyalty scheme or sponsor veterans to aid in re-training and personal development.”
Having the RAF Waveriders club based at RAF St Mawgan and the Royal Navy Royal Marines Boardriders based at Culdrose, Surf Action shall be promoting this through their clubs and clubhouses. Rich Emerson, founder of Surf Action and combat veteran himself adds, “we have just been asked to be longboard coaches for the Army Surf Team and what a better way to begin the coaching than with two great boards flying the flag, we can display these boards at events and promote the workmanship and the benefits of surfing and our charity”.
For more details of the loyalty scheme and companies offering discounts and if veterans or serving personnel would like to register simply go to and register your name online to receive a loyalty card. Alternatively email with your details or call 01736 811920. For details about the boards go to and
Editors Notes: Surf Action was started in 2009 and uses Surfing and the Beach Environment to support Combat Veterans with mental and physical injuries. Partly funded by funded by the European Social Fund and run by Inclusion Cornwall they are an award winning project and registered charity (no.1140191). Sennen surfers Rich Emerson and Russ Pierre run Surf Action that hold beach clinics for veterans and their families each Wednesday and Friday at Gwithian Towans, Nr Hayle.

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